Friday, February 15, 2008

Not so super

Spin the random wheel o’ news to generate a story – klik klik klik global warming klik klik extremism klik Supermarkets! Great.

Apparently the Competition Commission reckon that there should be more competition between supermarkets, or something. I dunno, I didn’t bother to read the story, I already know that Tesco and Asda are evil – look, you see a guy dressed in a grubby clown suit standing at the railings of a primary school rubbing a dead badger over his crotch, you don’t need to know where he lives or what his middle name is to know it’s wrong, right? Just as I don’t need all the facts in order to spout off.

I think the basic idea was that it’s been recognised, yet again, that supermarkets >gasp< screw their suppliers and >shock< build up land banks to stop rivals building near them. Years of study and lots of tea and biscuits later comes a report that this is wrong. Que some ex-director of Asda saying that the suggestions (some bloody moderation at least) would be harmful.

Supermarkets in general are grim, but Asda and Tesco are the worst. Tesco is the place you go to see parents hit their kids but Asda, Asda is the place to visit if you want to see morbidly obese people hunched over their reinforced trollys wandering the aisles like the souls of the damned.

These are battery shoppers. Just as industrialised farming has given us chickens that live in horrendous conditions under bright lights that are, as a result, tasteless and artificially plumped up with liquids, so they have taken the same principals and plied them to the customer. That’s why you get fat tasteless shoppers in Asda, bloated on coke.

Local grocers do exist. You can still visit a shop where you have to scrape the mud off your carrots rather than the pesticides. One of the biggest complains about supermarkets, especially the big ones, is that there’s no interaction. Well, that’s easy to fix. Arrange for you and your friends to all visit the same supermarket on the same day. Spread out your visits but all make sure you use the same check-out person. And, talk to him/her. Ask about their family, their school, their holiday plans. Have a conversation. Then tell your friend about it so that they can come in and start the conversation with ‘how’s little Jenny? Bet she’s really looking forward to that visit to her Nan’s this weekend huh?’.

Do it, better than that, mobilise MyFace – all you consumers with your 10,000 ‘friends’, have a day of action where we all talk to the check-out staff. Our supermarkets will hum with conversation and become true community centres. Maybe.

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