Monday, August 15, 2011

Not a great advert for Windows


When I was a kid, I would watch science fiction programmes and films and think of how cool it would be in the future when we were surrounded by television screens, there would be television screen posters, even television screens on our telephones.

Now we have the technology and those things have been a reality for a few years, but unfortunately the content is crap.

Television posters are the worst example, just moving versions of the still image. There’s a limit to how much interest a woman tossing her glossy hair, on a loop, can sustain. Surely the most effective form of television mass market advertising would be some sort of fake public address about impending Armageddon. Possible drawbacks include little impact on repeat showings, and that while sex sells, the end of the world does not.

Probably better than this video poster though – reminding everyone seeing it that as an operating system, Windows is so crap it can’t even sustain a woman tossing her glossy hair. Might as well have slapped a ‘buy apple’ logo on the monitor and have done.

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