Thursday, October 06, 2011

Steve Jobs R.I.P

Sad news today that Steve Jobs, top man at Apple and Messiah figure to the high priests, acolytes and devotees of the cult of Apple, has passed away. I wonder how many people, like me, found out the news while browsing the internet with Safari on their iPhone.

Film fans have their screen stars, music fans have their pop stars, geeks had Steve Jobs – who was a film star, a rock and roll god and techhie guru rolled into one. There’s no doubt that the Apple brand is, at the moment, all conquering, given the expense of the iphone their ubiquity is astonishing. Less expensive but more common is the iPod in its various guises. These days it’s odd to see somebody on a train without the tell-tale white wires disappearing into a pocket.

The close association between Jobs and the creation, and then revival of, Apple means that he’s probably linked more than any other individual to something that it would appear everyone carries around with them, whether they realise it or not.

From the images that accompanied the headline it appeared that little shrines had sprung up outside Apple stores. Apple fans are. Of course, no strangers to keeping vigil outside a store, although usually it’s because of the birth, or at least the release, of something rather than the demise of somebody. Rock and rollers have their shrines, like Jim Morrison’s in Paris, they even have their temporary shrines, like the bouquets, bottles and fags and candles left outside Amy Winehouse’s flat so it was entirely appropriate that Apple fans should leave offerings of apples with bites taken out of them or even messages written on them, along with their candles flickering on the screens of their iPads, iPhones and iPod touches.

Of course, everyone knows that geeks have a strong sentimental streak. Want to make one cry, just say ‘you have been, and always will be, my friend’ and have the tissues ready.

Goodbye Steve, and thanks for some truly amazing gear that really did transform lives. I’m not saying that the decision to ask my wife to marry me was entirely related to her buying me an iMac…but I’m not saying it was entirely unrelated either.

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