Valet app
Why did Apple include a feature on their last iPhone that was supposed to be a robotic personal assistant?
The answer may be that they were trying to integrate the personal organiser functions on their telephone using an interface that saved you from having to flip from feature to feature to try and find out the simplest local information, or remember your dry cleaning, or your mother's birthday. In other words, they spent millions of dollars developing an application on their gadget to replace the Yellow Pages, or a diary, or a post it note, or a conscience. Or some basic sentient being skills like remembering.
This was presumably because the cognitive energy otherwise needed to remember that you are meeting Simon for cocktails at five on Tuesday can be instead channeled either to work on your next oh-so-droll tweet, or vigerously deny that binging on spirit-based drinks early on a Tuesday afternoon is evidence of alcoholism.
Selling a voice recognition package as some sort of personal assistant went well beyond the obvious reason why Apple may have done this; to make iPhone users' relationship with their iPhones even more unhealthy, reaching the point where the dependency is actually a recognised medical condition that The Metro can publish articles and Channel 5 can screen sensationalist documentaries about.
So perhaps the real reason was the economy and Downton Abbey.
Downton Abbey cut right through any doubts whatsoever that Britain ever had a chance of becoming, in John Major's term, a classless society. Britain bloody loves being a class-structured society. We love it so much that we recently invented a whole new class - 'under' - to meet increasing demand to have somebody to look down on. It's like the Indian caste system but without decent railways. Downton Abbey's success, penetrating the nation's consciousness like a sex toy in a novel that sells well on Kindle, demonstrated that we know our place. It's in front of the TV at nine o'clock on a Sunday night.
Two things unite Downton Abbey viewers, they all think they are at least one social class higher than they actually are, and all of them think their life would be a whole lot easier if they lived in a stately home and had an army of servants to iron their pyjamas.
That's why Apple produced an interactive feature on their 'phone, because having something that reminds us that we are due at the pox clinic tomorrow, or that we have forgotten to pickup our dry cleaning, again, is the closest that most people are going to get to having staff. Even the gripes about the voice recognition was a deliberate feature, as it allowed people to complain about the staff (it also gave long term Apple gadget users a warm glow of satisfaction, they have been moaning about Apple's interfaces for years, like the handwriting recognition on the Newton. Long term users consider recent adopters nouveau riche).
But the economy being what it is, the middle classes can't afford to retain servants any more, though that doesn't mean that they don't want them, if only to fire.
What's needed is to confront this thing head on and model the interactive features on the iPhone 5 like a traditional country house. This means that instead of having one feature that does everything a bit crap and can't understand you if you have a speech impediment, like a lisp or working class accent, it has lots of apps with different specialist functions.
Surely it can't be that difficult to interface the iPhone's camera with a valet app that could archly criticise both your grooming and your lifestyle with pithy comments, all the while maintaining a faintly camp and slightly sinister tone? A simple click of the shutter, some diagnostics and the phrase 'sir is pleased to jest' will alert you to a potentially shaming sock/tie combination.
Certainly such an app is needed. While the erosion of the servant classes may have resulted in a removal, at least superficially, of some class barriers, it also means men's grooming has reached the point where an association football shirt is considered suitable attire, the away kit being deemed 'formal'.
The answer may be that they were trying to integrate the personal organiser functions on their telephone using an interface that saved you from having to flip from feature to feature to try and find out the simplest local information, or remember your dry cleaning, or your mother's birthday. In other words, they spent millions of dollars developing an application on their gadget to replace the Yellow Pages, or a diary, or a post it note, or a conscience. Or some basic sentient being skills like remembering.
This was presumably because the cognitive energy otherwise needed to remember that you are meeting Simon for cocktails at five on Tuesday can be instead channeled either to work on your next oh-so-droll tweet, or vigerously deny that binging on spirit-based drinks early on a Tuesday afternoon is evidence of alcoholism.
Selling a voice recognition package as some sort of personal assistant went well beyond the obvious reason why Apple may have done this; to make iPhone users' relationship with their iPhones even more unhealthy, reaching the point where the dependency is actually a recognised medical condition that The Metro can publish articles and Channel 5 can screen sensationalist documentaries about.
So perhaps the real reason was the economy and Downton Abbey.
Downton Abbey cut right through any doubts whatsoever that Britain ever had a chance of becoming, in John Major's term, a classless society. Britain bloody loves being a class-structured society. We love it so much that we recently invented a whole new class - 'under' - to meet increasing demand to have somebody to look down on. It's like the Indian caste system but without decent railways. Downton Abbey's success, penetrating the nation's consciousness like a sex toy in a novel that sells well on Kindle, demonstrated that we know our place. It's in front of the TV at nine o'clock on a Sunday night.
Two things unite Downton Abbey viewers, they all think they are at least one social class higher than they actually are, and all of them think their life would be a whole lot easier if they lived in a stately home and had an army of servants to iron their pyjamas.
That's why Apple produced an interactive feature on their 'phone, because having something that reminds us that we are due at the pox clinic tomorrow, or that we have forgotten to pickup our dry cleaning, again, is the closest that most people are going to get to having staff. Even the gripes about the voice recognition was a deliberate feature, as it allowed people to complain about the staff (it also gave long term Apple gadget users a warm glow of satisfaction, they have been moaning about Apple's interfaces for years, like the handwriting recognition on the Newton. Long term users consider recent adopters nouveau riche).
But the economy being what it is, the middle classes can't afford to retain servants any more, though that doesn't mean that they don't want them, if only to fire.
What's needed is to confront this thing head on and model the interactive features on the iPhone 5 like a traditional country house. This means that instead of having one feature that does everything a bit crap and can't understand you if you have a speech impediment, like a lisp or working class accent, it has lots of apps with different specialist functions.
Surely it can't be that difficult to interface the iPhone's camera with a valet app that could archly criticise both your grooming and your lifestyle with pithy comments, all the while maintaining a faintly camp and slightly sinister tone? A simple click of the shutter, some diagnostics and the phrase 'sir is pleased to jest' will alert you to a potentially shaming sock/tie combination.
Certainly such an app is needed. While the erosion of the servant classes may have resulted in a removal, at least superficially, of some class barriers, it also means men's grooming has reached the point where an association football shirt is considered suitable attire, the away kit being deemed 'formal'.
Labels: Apple, Apps, Britain, Class, Downton Abbey, England, iPhone, iPhone5, Media, Television
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