Workplace of heroes
‘Netflix’ is astonishing. Looking at the billboards across town advertising the US
remake of ‘House of Cards’ you would think that Netflix is all about original
(or nearly original) high-quality programming. And it is, the US remake of ‘House of cards’ is so glossy
that if it were a magazine, the ads would be so incredibly discreet that you
would be left wondering if they were for mineral water of watches. Of course, Netflix has no ads, just a
monthly subscription charge. And
one of the selling points of ‘House of cards’ was that all episodes for a
season were released on-line in one go.
Because original programming aside, Netfix is actually all
about the binge watching.
How to describe Netflix? Simple. It’s
like somebody driving a warehouse of box sets up to your front door.
It’s a binge bonanza and ideally suited to those with no
real discipline (‘OK, just one more episode before bed’) and real patience
(‘OK, apparently it only starts getting good half way through season two, but
you have to watch the whole first season to really appreciate it’) and real
time to indulge, or a real ability to ignore a very real need to do anything
that involves going outside.
It also allows you to rediscover shows that you stopped
watching because either they were on too late or you just missed them or
because, at the time, you thought they were a bit shit. Because thanks to the internet many a
cancelled show has been reappraised and it turns out there wasn’t a problem
with the show, but rather it was those jerks at the network who didn’t give it
enough of a chance, or kept moving the timeslot and killed it off. Also, since you’re paying for it
anyway, you may as well give it a try, because the internet says I should like
it and the internet is hardly ever wrong about cultural stuff.
The odd thing is, you’re more likely to dip back into
something you stopped watching than you are to start watching something
new. It’s telly, it’s nostalgia,
it’s instant, it’s more fun than jet-washing the patio, what more do you want?
It also let’s you determine consistent themes that appear
across different shows.
A few years ago, there used to be a programme on teevee
called ‘Reaper’. It was about a
seemingly ordinary bloke who worked at a huge DIY store called the ‘Work Bench’
but who turned out to be a bounty hunter for Satan, with responsibility not
just for flogging automatic toilet roll dispensers or whatever, but also for
dragging escaped souls back to Hell.
Then there was ‘Chuck’. Chuck worked in an enormous electrical store called the ‘Buy
More’. Chuck wasn’t just a guy who
could sell you a digital toilet roll dispenser or whatever, he was also the
unwilling repository of ‘the intersect’, which sees all of the American
government’s most secret secrets implanted in his head, yadda yadda yadda.
Obviously, there’s a format here. If you want to cast an unlikely hero in an everyman
occupation, it needs to be something that requires him to wear and apron and a
name tag. Buy not a hair net, as
fry guy at maccydees was obviously an invitation to litigation, and so peon at
huge store was the occupation of choice.
That much makes sense, as it would explain why there is
never anybody around in the fucking timber section at my local DIYosausous to
help you out when you need something cut to size, that size being short enough
to fit lengthwise in your car so that you don’t have to transport a fencepost
home vertically, which can result in your driving under some low electric
cables and transforming your car into an enormous, impromptu, spontaneous
dodgem, or under a bridge, transforming it into an impromptu convertible.
So far, so sustainable. What doesn’t ring true is that in both cases, insanely hot,
but also charming, women work with our heroes. In the Reaper’s case, in the store and in Chuck’s case, at
the sausage shack next door, in the same retail park.
Now, I am the last person to make personal comments about
the sort of people who work at B&Q/Homebase/Retail Park ‘Restaurants’, but
if pressed, I’d remark that in terms of looks I think you’re less likely to
think ‘hottie’ and more likely to think ‘somewhere, there’s a bridge unattended
with goats just skipping on over it’.
‘Reaper’ actually makes quite a decent fist of locating
their extraordinary Joe in such a mundane location and to be honest, the
lovable misfits goofing around in the store is a lot more enjoyable than the
segments when he is forced to do battle with budget CGI effects. ‘Chuck’ is more of a straightforward
spy thriller but you get the sense that the fan base for both of these shows
were the sort of men who have a job involving a name badge. No doubt knowledge of this demographic
emerging had something to do with no season three onwards being available for
either series.
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