Podcasting Too

The internet is great for doing quite a few things.  It’s very good for social media, where you can like pictures of kittens, or retweet angry and ill-informed comments originating from GRU bots, for fun.  It allows you to order your shopping to get delivered to you, or to research stuff like string theory or episode summaries of Buffy the Vampire Slayer.

Best of all, it allows you to reach out and share your opinions with others, secure in the knowledge that your views are important and will be embraced and appreciated by others, especially if you turn comments to ‘off’ so you never have to read any negative criticism, or indeed any criticism at all, of your forthright views about the casting of a woman as a female Doctor Who, or your controversial views about race and intelligence.

On the up side, for every bigot there are hundreds of passionate and positive people who want to share their knowledge, or even just their experience, about something dear to them.  Or just want to try to entertain.  And for each of these people who knock out a podcast, there are many more who engage in a positive way.

Podcasting is something special.  Technology has developed smartphones that mean we can download podcasts and take them with us, meaning that we can listen to podcasts at home, or on the move.

But the really special thing about podcasts is that the podcasts created by enthusiasts are better than the podcasts produced by professional broadcasters.

This doesn’t happen anywhere else.  A blog is very unlikely to be as good as, say, a novel or a published collection of essays from the ‘New Yorker’, because a blogger is unlikely to have the resources available to a remunerated writer, like an editor.  There are exceptions but the dross to quality ratio is high.  Likewise vlogs.  These only really succeed where they cover niche subjects and have a charismatic host.

Bringing us to podcasting.

The beauty of a podcast is that it can be high concept with a low budget, and a real labour of love.  Do you like Jane Austen?  So do I.  Do I want to hear you talk about Jane Austen for two hours?  Probably not, but I bet you can talk about her life, her literature, adaptations and legacy in fifteen minute chunks for a few episodes?  How about getting your friends involved?  How about asking listeners to contribute.  Holy shit, as Jane Austen never wrote, ‘Talkin’ Bonnets’ is number five in the podcast download charts.

The enthusiast is able to outperform the professional broadcaster for the very same reasons the blogger cannot.  They don’t have an editor and they don’t have to worry about producing to deadline to get paid.  They can craft a labour of love.  They can also interact with their community.

I love a literary podcast, two presenters knocking views about their favourite stories back and forth, it’s almost what the media was invented for.  Because while there is nothing quite like a single voice speaking directly to you, eavesdropping on a conversation is tremendous fun too.

They also provide the perfect platform for original drama.  Anyone with a bit of writing talent and some actor friends who are keen to perform, and are there any other kind of actor friends? can create an episodic drama that builds and audience and a reputation.  This is the stuff that would never have been produced by a broadcaster with a finite amount of airtime.

And of course there are the documentary podcasters.

While genre fiction may have found a more mainstream audience thanks to the Game of Thrones TV series and the MCU, podcasts are, to an extent, the fanzines of the twenty first century, produced with love by people who care about the subject for an audience who are consuming this stuff because they have a passion for it and, rather pleasingly, come to it by way of subscription, just like back in the day.

Maybe somebody should make a documentary podcast about fanzines.  Most likely, somebody already has.  So what about a drama about a fanzine, a fanzine about Jane Austen.  Now that, I’d subscribe to.