Postcard from Norfolk - Tune in, drink up
I love local radio. If you are visiting somewhere, the quickest way to get a handle on the local character is to pick up a local paper and tune into the local radio. Despite the apparent homogenisation of the UK, it’s still true to say that every postcode has its own qualities. That is to say, peculiarities.
In North Norfolk, the radio station of choice is North Norfolk radio (surprise!). There are a number of reasons to tune into this excellent station, and these were all evident in the two hours that I heard this morning. The first is that they actually do do an island waterways forecast, it’s like the Shipping Forecast for toddlers. I love the idea that some weekend sailor facing a degree of chop on the Broads gets his forecast, just like some trawler captain with a hold full of mackerel facing the fury of the unforgiving storm and the cruel sea somewhere where the cod have retreated to because they think it’ll be too inhspitable for humans to fish.
The second reason is the limerick competition. Now, can there be any better way of keeping yourself amused as a deejay for two hours than having people send you filthy verses? I think not. Apparently the way they do it is to go with a different letter of the alphabet every week to get a place name, so ‘There was a young man from Stiffkey’ for instance, and just wait for the amusing rhymes to pile in, because if there is anything the great British public are great at, it’s making up names for moist and thankfully normally hidden areas of the body so that they can just about rhyme with anything. (As it happens, ‘There once was a wreck called the Vera’ was completed in clean and tidy manner, and the challenge here was because there are no places starting with vee in Norfolk, except ‘Very Fucking Expensive’, which is Burnham Market’s post code.
The third reason is the local announcements, both paid and unpaid. Unpaid come in the form of announcements for local events, like the book and jigsaw sale at Fakenham parish church. This sounds like a fantastic idea but let’s hope that they remembered to keep the two separate, unlike that time in Bromsgrove when there was uproar after some genius decided to combine books and jigsaws by removing the end pages from a number of whodunits and selling them in kit form. On the minus side, quite a lot of people were both angry and frustrated, even more so than the Bromsgrove norm. On the plus side, the auction for the concluding chapters for the mystery thrillers in question the following week raised several hundred pounds for MacMillan nurses.
The paid announcements or, as I believe they are called on commercial radio, adverts, are fantastic. When I was but a youth, I heard a C60 tape of American radio that a relative had recorded when over in the US. Just some songs and a DJ and adverts that appeared to have been scripted by the Monty Python team but were actually for real. Fast forward thirty years and I have the same sense when listening to North Norfolk radio. This is not, I hasten to add, because the tyre dealerships that advertise on North Norfolk Radio advertise family fun days with ‘free balloons, candy and clowns’. Around here, the only time that tyres and clowns go together are when they put the former round the neck of the latter and set fire to it and, by extension, Coco. But the advert that captured my attention was for logs. Logs delivered free of charge.
That’s right, the good folk of North Norfolk get through so much wood during the winter that not only do they buy it, not only does the supplier offer free delivery but they actually have the money to advertise. This is like Ocado, for wood!
Have just checked the Ocado web site. They do not do wood. Yet.
I’m not sure I like this. When I’m in Norfolk I like splitting my own wood. One so rarely gets to swing a huge axe unchallenged at home. If you can’t chop your own, then the next best bet is to stop by a sign at the roadside that says either ‘logs for sale’ or ‘woods, next left’. That’s the thing about the countryside, it’s quite acceptable to have a bootliner and an axe in the back of the car. Still, if one is rushed, I can see the sense in getting logs delivered. The next step must be the web site and the various packages, from ‘value’ (a tree and a spoon) to ‘luxury’ (organic scented wood chopped for you by the regional X Factor finalist of your choice, safety gear optional).
Away from the radio, it was a beautiful day. Walking into the Within Hill Cider shop in Wells-next-the-Sea I cautioned Gentleman & Player’s cookery editor ‘don’t say we’re just buying cider to cook with’. Two things then happened, G&P’s cooker editor piped up ‘we’re just cooking with it, what’s the best one for that?’ and the planet earth neglected to offer up a perfectly timed seismic event to bloody well swallow me up.
Actually, as you would imagine, the chap was very chaming about it, especially after I had back pedalled like a clown on a unicycle faced with a mob holding a tyre and a box of matches and explained that, yes, a small amount of cider would be going in a pan but a large amount would be going down my throat.
There is, perhaps, something of a cultural divide in the town and the city about cider. In the country, there are, according to the documentary made by Oz Clarke and James May, three types of cider, fighting, singing and sleeping. In the town, cider is known as ‘trampagne’ and also comes in three varieties, farting, shitting and shouting.
This had been a bad year for cider (I withheld my professional condolences as the owner of a vine) and for apples. The crop yield was down and the chap explained that he was ready to go to Sandringham to ‘beg, borrow or steal’ from The Queen.
This was, bluntly, fantastic.
The very idea that one would have The Queen’s Apples in your cider press, presuming you could keep her son’s Duchy mitts off them for long enough, would allow you to slap the word ‘jubilee’ on the label and charge an extra 20%. Moreover, the idea that this might be achieved by scumping made me want to purchase an under the counter bottle of ‘Sandringham scumped’ at once. Forty quid you say? Bargain!
In North Norfolk, the radio station of choice is North Norfolk radio (surprise!). There are a number of reasons to tune into this excellent station, and these were all evident in the two hours that I heard this morning. The first is that they actually do do an island waterways forecast, it’s like the Shipping Forecast for toddlers. I love the idea that some weekend sailor facing a degree of chop on the Broads gets his forecast, just like some trawler captain with a hold full of mackerel facing the fury of the unforgiving storm and the cruel sea somewhere where the cod have retreated to because they think it’ll be too inhspitable for humans to fish.
The second reason is the limerick competition. Now, can there be any better way of keeping yourself amused as a deejay for two hours than having people send you filthy verses? I think not. Apparently the way they do it is to go with a different letter of the alphabet every week to get a place name, so ‘There was a young man from Stiffkey’ for instance, and just wait for the amusing rhymes to pile in, because if there is anything the great British public are great at, it’s making up names for moist and thankfully normally hidden areas of the body so that they can just about rhyme with anything. (As it happens, ‘There once was a wreck called the Vera’ was completed in clean and tidy manner, and the challenge here was because there are no places starting with vee in Norfolk, except ‘Very Fucking Expensive’, which is Burnham Market’s post code.
The third reason is the local announcements, both paid and unpaid. Unpaid come in the form of announcements for local events, like the book and jigsaw sale at Fakenham parish church. This sounds like a fantastic idea but let’s hope that they remembered to keep the two separate, unlike that time in Bromsgrove when there was uproar after some genius decided to combine books and jigsaws by removing the end pages from a number of whodunits and selling them in kit form. On the minus side, quite a lot of people were both angry and frustrated, even more so than the Bromsgrove norm. On the plus side, the auction for the concluding chapters for the mystery thrillers in question the following week raised several hundred pounds for MacMillan nurses.
The paid announcements or, as I believe they are called on commercial radio, adverts, are fantastic. When I was but a youth, I heard a C60 tape of American radio that a relative had recorded when over in the US. Just some songs and a DJ and adverts that appeared to have been scripted by the Monty Python team but were actually for real. Fast forward thirty years and I have the same sense when listening to North Norfolk radio. This is not, I hasten to add, because the tyre dealerships that advertise on North Norfolk Radio advertise family fun days with ‘free balloons, candy and clowns’. Around here, the only time that tyres and clowns go together are when they put the former round the neck of the latter and set fire to it and, by extension, Coco. But the advert that captured my attention was for logs. Logs delivered free of charge.
That’s right, the good folk of North Norfolk get through so much wood during the winter that not only do they buy it, not only does the supplier offer free delivery but they actually have the money to advertise. This is like Ocado, for wood!
I’m not sure I like this. When I’m in Norfolk I like splitting my own wood. One so rarely gets to swing a huge axe unchallenged at home. If you can’t chop your own, then the next best bet is to stop by a sign at the roadside that says either ‘logs for sale’ or ‘woods, next left’. That’s the thing about the countryside, it’s quite acceptable to have a bootliner and an axe in the back of the car. Still, if one is rushed, I can see the sense in getting logs delivered. The next step must be the web site and the various packages, from ‘value’ (a tree and a spoon) to ‘luxury’ (organic scented wood chopped for you by the regional X Factor finalist of your choice, safety gear optional).
Away from the radio, it was a beautiful day. Walking into the Within Hill Cider shop in Wells-next-the-Sea I cautioned Gentleman & Player’s cookery editor ‘don’t say we’re just buying cider to cook with’. Two things then happened, G&P’s cooker editor piped up ‘we’re just cooking with it, what’s the best one for that?’ and the planet earth neglected to offer up a perfectly timed seismic event to bloody well swallow me up.
Actually, as you would imagine, the chap was very chaming about it, especially after I had back pedalled like a clown on a unicycle faced with a mob holding a tyre and a box of matches and explained that, yes, a small amount of cider would be going in a pan but a large amount would be going down my throat.
There is, perhaps, something of a cultural divide in the town and the city about cider. In the country, there are, according to the documentary made by Oz Clarke and James May, three types of cider, fighting, singing and sleeping. In the town, cider is known as ‘trampagne’ and also comes in three varieties, farting, shitting and shouting.
This had been a bad year for cider (I withheld my professional condolences as the owner of a vine) and for apples. The crop yield was down and the chap explained that he was ready to go to Sandringham to ‘beg, borrow or steal’ from The Queen.
This was, bluntly, fantastic.
The very idea that one would have The Queen’s Apples in your cider press, presuming you could keep her son’s Duchy mitts off them for long enough, would allow you to slap the word ‘jubilee’ on the label and charge an extra 20%. Moreover, the idea that this might be achieved by scumping made me want to purchase an under the counter bottle of ‘Sandringham scumped’ at once. Forty quid you say? Bargain!
Labels: Cider, Commercial Radio, Drink, Food, Local Radio, Media, Norfolk, North Norfolk, North Norfolk Radio, Postcard, Radio, Wells-Next-The-Sea
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